Welcome. I’m Cam.

I lead TikTok Shop strategy for a portfolio of category-defining consumer brands at Social Commerce Club.

This is the hub that connects my writing, projects, and frameworks — everything I’m building and thinking about in one place.

Take your time. Look around. If something resonates, we’ll cross paths when we’re meant to.

  • Why I focus on designing systems that move ideas into outcomes.

    Read my full Manifesto →

  • Projects and partnerships that shaped my craft and approach.

    View All Projects →

  • The principles that guide how I think, work, and build.

    Check them out →

  • Reflections and experiences shared by those I’ve worked with.

    Read my recommendations →

  • Podcasts, interviews, and conversations where I’ve shared my perspective.

    Check them out →

Dive Deeper

Words of Wisdom

  • “For when a man no longer confuses himself with the definition of himself that others have given him, he is at once universal and unique. He is universal by virtue of the inseparability of his organism from the cosmos.”

    ~ Alan Watts

  • “You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

    ~ Steve Jobs

  • “It is the pursuit of beauty in things and people that is the journey…the real journey. I was happiest when I sought beauty in words and music and images. I was happiest in movies or in the middle of a symphony…whatever allowed the mind to ponder all that was possible and glorious. The world, I suppose, is the result of actions taken by people possessed of an image or an idea…and the world I care most about is constructed from those images that reminded someone of the beauty and the nobility of people… I’m back on the job of looking for this beauty, and nothing is safe from my eyes and my ears. I want to find and host the beauty of the world.”

    ~ Tennessee Williams

  • “It is your show. It is your universe. There is no one else here, just you, and nothing is being withheld from you. You are completely on your own. Everything is available for direct knowing. No one else has anything you need. No one else can lead you, pull you, push you or carry you."

    ~ Jed McKenna

  • "The more relaxed you are, the better you are at everything: the better you are with your loved ones, the better you are with your enemies, the better you are at your job, the better you are with yourself."

    ​~ Bill Murray

  • "Never limit yourself because of others’ limited imagination; never limit others because of your own limited imagination."

    ~ Mae Jamison

  • "Here is my secret. It is very simple: it is only with the heart that one can see rightly. What is essential is invisible to the eye."

    ~ Antoine de Saint Exupéry

  • "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, 'Who am I to be brilliant, gorgeous, talented, fabulous?' Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others."

    ~ Marianne Williamson, "A Return to Love: Reflections on the Principles of A Course in Miracles."

  • “A sensitivity to wrong thoughts must take root within you. It must reach the point that you feel you are being stuck by needles of wrong thoughts. You must also feel this when you are reading books. If you cannot feel pain caused by illogical thinking than neither can you develop proper thinking.”

    ~ Rudolph Steiner; 1904